Incorporating: The Way It Was, 3 January

1929---Over two full years after he bought it from Columbia Phonographic Manufacturing Company, a sale consummated days after it hit the air over sixteen stations including WOR in Newark, William S. Paley incorporates the Columbia Broadcasting System (CBS) formally.

AIRWAVES . . .

1938---Woman in White, an Irna Phillips-created soap tracking the romance between nurse Karen Adams and surgeon Kirk Harding, with the usual tribulations within and surrounding them, premieres on NBC.

CHANNEL SURFING . . .

1943: ONE LONG PAN V. MR. MOTO---Jimmy Wallington returns to the announcer's stand, and the master proposes a sleuthing competition mystery to guest Peter Lorre, on tonight's edition of Texaco Star Theater with Fred Allen. (CBS.)

Cast: Portland Hoffa, Kenny Baker, John Smart, Parker Fennelly, Minerva Pious, Alan Reed. Music: Al Goodman Orchestra, Hi-Lo Jack and the Dame. Writers: Fred Allen, Sol Saks, Bob Weiskopf.

1943: THE WEAKLING---A district attorney's spineless son (possibly Elliott Lewis), who's lost his driver's licence for reckless driving, is blackmailed by the family chauffeur (possibly Wally Maher), after he brushes the chauffeur off and takes his girl (possibly Cathy Lewis)---the daughter of a racketeer his father wants to nail---for a fatal drive on an ocean highway, on tonight's edition of The Whistler. (CBS.)

Marsha: Possibly Betty Lou Gerson. Additional cast. Unknown. The Whistler: Bill Forman. Music: Wilburt Hatch. Writer: J. Donald Wilson.

1951: PROFESSOR BARRETT'S PLAY---An old fraternity brother (Elliott Lewis), now in television offers reluctant Hall (Ronald Colman) six figures for the rights to the college's football games---then sweetens the pot by inviting Hall to host a concurrent dramatic series when learning he's reading a campus professor's (Norman Fields) new play, on tonight's edition of The Halls of Ivy. (NBC.)

Victoria: Benita Hume Colman. Wellman: Herb Butterfield. Announcer: Ken Carpenter. Writers: Robert Sinclair, Walter Brown Newman, Don Quinn

PREMIERING TODAY . . .

1886---Josephine Hull (actress: Miss Julia; The O'Neills), Newtonville, Massachussetts.
1897---Marion Davies (as Marion Douras; actress: Lux Radio Theater), Brooklyn.
1898---John Loder (actor: Crime Does Not Pay; Silver Theater), London; Zasu Pitts (comedian: Lum & Abner; Tommy Riggs and Betty Lou), Parsons, Kansas; Freddie Rich (bandleader: Friendly Five Footnotes; The George Jessel Show; The Abbott & Costello Show), Warsaw.
1905---Ray Milland (actor: Meet Mr. McNutley; Lux Radio Theater; Suspense), Neath, Wales.
1907---Anna Mae Wong (actress: Campbell Playhouse; Hollywood Hotel), Los Angeles.
1909---Victor Borge (pianist/comedian: The Victor Borge Show; Kraft Music Hall), Copenhagen.
1916---Betty Furness (actress: Casey, Crime Photographer; Philco Radio Playhouse), New York City.
1918---Maxene Andrews (singer, with the Andrews Sisters: The Andrews Sisters Revue), Minneapolis; Jesse White (actor: Hollywood Radio Theater; Sears Radio Theater), Buffalo, New York.